We are a different breed of consultants...

The world of management consulting is changing. With recent research finding that the majority of executives believe the primary concern of management consultancies is “landing and expanding”–not actually solving the problems at hand.

Great Minds is different, our approach is to solve a challenge as effectively and efficiently as possible, once and for all. By working with clients in a trusted advisor capacity, we nudge and position organisations towards the path of least resistance.


“90% of buying decisions are made subconsciously…” Gerald Zaltman – Professors @ Harvard Business School

Cognitive Behavior

We are experts in understanding cognitive behaviour and this is why it sets us apart.

Great Minds are experts in understanding behaviour. We use the understanding of cognitive bias to understand, explain and overcome behavior in decision making.

We use this knowledge to help organisations understand their market, colleagues, competitors and customers.

Confirmation Bias

Confirmation Bias Example by http://chainsawsuit.com/comic/2014/09/16/on-research/

In order to be successful, your offering should only exist to please the human psychology and biology.

Sam Akbari - Chief Executive Officer, Great Minds