Management consultants based in Sydney and Hong Kong
overview

Partner with the world’s leading omni-channel customer engagement platform

End-to-end campaign management, connecting you to the right users at the right time in the digital journey, allowing you to streamline, automate and manage business outcomes like never before.

We assist organisations to build marketing automation strategies. Our team provides an end-to-end solution from implementation to migration, campaign execution, optimisation, and advanced analytics.

Platform Solutions

Marketo platform consulting that ensures strategic alignment

As certified Marketo partners in Sydney and Hong Kong. Great Minds is well placed to couple business management consulting with the world’s leading sales and marketing platforms.

  • Marketo Audit

    Our marketing automation audits are typically performed pre-initial engagement or on a yearly basis. It is designed to ensure best practice utilisation of Marketo to serve strategic and commercial business needs.

  • Marketo Implementation

    Enterprise Marketing Automation implementations require strategic planning and execution. Great Minds provide a comprehensive consulting service for the implementation of Marketo into medium to large organisations.

  • Marketo Migration

    Legacy systems often hold back organisations from delivering on strategy and RoI. We help organisations justify migrations, discover productivity gains and provide full scale migration to Marketo.

Support Solutions

A strategy is nothing without execution

Our execution solutions help provide the operational knowledge to deliver on our strategy and help unlock the full power of Marketo.

  • Marketo Email Templates

    While Marketo provides standard templates for email marketing, creative design, branding and design strategy is paramount for marketo automation success.

  • Marketo Landing Page Templates

    Landing Pages are Marketo-hosted web pages that allow you to display content and track visitors. We assist organisations with creating and customising landing pages to personalisations using tokens, actions, forms and visitor tracking.

  • Subscription Centre

    To prevent customers from globally unsubscribing from all of your email campaigns, it is important to provide a transparent way for them to manage their preferences.

  • Marketo Salesforce Integration

    Create a perfect bi-directional sync between Marketo and Salesforce, keeping your marketing and sales connected and working together.

Approach

Marketo Implementation approach

  • Plan

    Plan the implementation of Marketo by firstly understanding your target audience, the type of campaigns and channels that will be used and who will be involved in the decision making and execution of campaigns.

  • Implement

    Implement the technical setup including all email and landing page template designs and integration and testing with CRM systems like Salesforce.

  • Train

    Training all staff on Marketo best practice methodology ensuring that staff are doing more with fewer resources and performing at their most efficient and productive levels.

  • Measure

    Creating impact by measuring campaign effectiveness in order to make optimal decisions on where to spend marketing dollars and understanding how it impacts the business bottom line.

“Great Minds has worked with our regional office in Hong Kong since 2018, providing go to market and expansion strategies for our online platforms and particularly for our China online business."

Global fashion designer and manufacturer
Case Studies

We let our clients' results speak for themselves

We take our clients’ confidentiality seriously. While we may have changed some names, the results are real.